Today, it’s easier than ever for anyone to sell their own music. Thanks to the internet and the many ways to promote and sell your tunes, the opportunities are 
seemingly limitless. Unfortunately, services such as Pandora and Spotify may make it appear that reaching out to a new audience is a hopeless task. With so many new artists filling up the internet, selling your music may seem rather difficult.
The good news is that you can still breakthrough and sell your music if you use the right resources to do it. Also, it does not cost a lot of money to properly promote and sell what you have created if you do it the right way. Here are five excellent ways to sell your music online and provide yourself with a shot at making the big time.
Email Marketing
Compared to using social media outlets, old-fashioned email marketing is far more effective. You build up a mailing list, create a newsletter that you release when you have something to offer, and send it out to those who have shown an interest in your music. Essentially, you are creating leads and using the contact information to send them what they want. Email marketing is used by artists, record companies, and businesses of all types because it truly works.
Pre-Orders & Singles
This system has been in place long before the internet came about. You offer pre-orders for your upcoming album and tease your audience by releasing a single. iTunes is an excellent way to sell your pre-orders and your fans can enjoy the first single as a bonus. Pre-orders generate considerable buzz and help increase sales which is a big plus.
Create Your Own Website
Sometimes the best ways are the obvious ones when you set up and sell through your own website. You can do it on your own or go through a proven site such as Bandzoogle that will help you sell your music. You will need to set up a simple checkout, create sites on social media, and write good content to attract attention, but it can be done.
Bundling
If you have released several albums already, try bundling a few together and offering a discount price. For example, if purchasing three of your albums separately would cost $25, put them together and charge $19.95. While you make a little less money per album, you increase your sales which can easily make up the difference. You can also tie-in other products for your physical album releases such as promotional materials.
Discounts & Sales
You can take advantage of discount codes and sales opportunities to help boost your efforts in selling your music. The holidays for example are a great time to lower the price of your album, particularly if you’ve had it out for a while or have released new material in the meantime. You can also tie-in albums with themes to certain times of the year and have discount codes. For example, if your album has strong love themes, a 50% discount around Valentine’s Day can be a real seller.
A little effort and persistence can go a long way when it comes to selling your music. Plus, it takes very little startup money to be on your way to success.
To learn the details of building your email list using “Direct To Fan Marketing” on Facebook make sure you enter your name on our email list to get access as a free beta user in our upcoming course “Direct To Fan Marketing – How to Get your First 2,500 Die hard Fans”.