For artists and groups, success is rarely accomplished in terms of incremental growth. Instead, most individuals and bands seem to leap out of 
nowhere to become successful overnight even if they have been around for many years. So, the secret to your success will be to duplicate how other bands managed to make the leap from where they were into the consciousness of the public.
What follows is the best way to sell music online through a series of tips that will help you generate a larger fan base that reaches critical mass.
Get Out and Play
Very few artists succeed without touring or playing a lot of live gigs, so you need to get out there and perform your music on a regular basis. However, it’s not just about playing more frequently, it’s about playing the right gigs that expose you to a larger audience. So, pick and choose wisely to expand your fan base.
Encourage Word of Mouth Advertising
Basically, you will need to tell your fans to tell others about your work. This is arguably the most assured way to broaden your fan base. If every fan tells at least one person who also becomes a fan, it will not be long before everyone hears about your efforts.
YouTube Marketing
Video is the predominate way to reach out and capture new fans, so the larger your presence on YouTube, the better off you will be. This is because YouTube videos are shared on social networks where they can go “viral” and suddenly reach millions of people. You will need to make a regular output of videos and live streaming, but the results will be worth it if just one reaches critical mass.
Use the Right Marketing Tools
It’s not just about the music, it’s how you market it that counts. You should use a couple of great marketing tools like FanDistro which rewards your fans with stuff like t-shirts, free downloads, and other merchandise. You can expand quite a bit by using these sites.
Merchandising is Marketing
When you sell a t-shirt with you or your band’s name, you are not just making a quick profit. That person who wears your t-shirt is advertising for you. Think of merchandising as a means to an end as it can greatly expand you fan base.
Leverage the Audience
Sponsors and brands are important because you can make some money directly from them. However, it’s more important that you leverage the overall audience that they carry. This means the publicity generated simply from signing a deal with a sponsor is often worth many times what you are being paid, so take advantage of that.
Reinvest Your Profits into Marketing
Basically, take what you’ve earned after expenses and pour it back into your marketing efforts. This will allow you to upscale your advertising and get more results on social networks like Facebook, Twitter, and the like. The best way to sell music online is to let as many people know about who you are, so the process never stops.