Picture this… you go to a friends birthday party and your friend introduces you to their other friend who just so happens to be a DJ in the city and you tell them you are a music artist. They then ask what kind of music and who do you sound like? You come up with something typical like… I’m like John Mayer and a little bit of Lenny Kravitz. Only problem is, this doesn’t really have any snap to it and the DJ forgets about you in about 30 seconds.
Crafting the perfect pitch could be as easy as adding in an action word or phrase that gets more attention like: My music is like an amped up version of John Mayer with the grittiness of Lenny Kravitz on the beach in Hawaii.
Now you may have reservations about comparing yourself to someone else, but you’ll simply need to get over it. People just don’t care about music they’ve never heard of. Think about crafting your pitch as if you’re writing a song. Add action words, descriptive phrases that paint a picture for the listener. If your music is edgy, use some more edgy words to describe it or if its more subdued think about more subtle words.
Keep it Short and Sweet
Your pitch should be one sentence long possibly two. And it should be memorable, like a hook in your song. Spend some time researching other artists hooks. Go to Pandora.com and start reading the bios. Look for a hook that sounds unique and start thinking about yourself and what makes you unique.
Get Feedback
After you’ve written at least 3 pitches, send it to 5 of your friends and ask which they like best and how it could improve. Go with the best one, but keep getting feedback and be open to re-crafting.
Best of Luck,
Kevin – MLP -Advisor
P.S. Please feel free to comment below with your pitch and I’ll try to give you feedback.