As the continuing saga of the “Facebook Updates” shakes our confidence in it as a platform for free promotion we find a welcome update. Its called “Story Bumping,” which is a way to highlight older posts that might have gotten buried in your followers’ news feeds.
If a post you made early in the day is still getting likes and comments late in the afternoon, Facebook will “bump” your Page’s story back to the top of your followers’ feeds.
Why the update? According to Facebook’s data, most users only read about 57% of stories in their news feeds. They don’t scroll down far enough to read the other 43%. “Story Bumping” resurfaces these unread posts as long as other people are still engaging with them.
In tests Facebook ran, “bumped” stories from Pages got 8% more likes, comments and shares – good news for your business’s Page!
How can you capitalize on this?
Facebook gives us all the details here, but basically the more you can get people commenting on your Page’s posts, the more exposure you’ll get!
It turns out that the posts that get the most action fall into one of three categories:
- Asking questions to your fans.
- Fun and comedic posts go viral.
- Current events stir up emotions.
Please feel free to comment below and share your own ideas on how to capitalize on this new update.
Peace – Jay
MLP Staff writer