If you are a music artist or the leader of a band and want to expand your audience, Instagram is one of the more effective social media platforms. 
Instagram is based on posting photographs and video that followers can easily see and share with their friends.
However, it takes more than just posting up a photograph to expand your audience. In order to properly use Instagram to expand your base of fans you will need to be a little more creative and persistent.
Emphasize Quality
Photographs have been a part of the human culture for nearly two centuries. People know the difference between good, solid photographs and video from sloppy, amateur productions. So, whatever you post must be good, clean, and highly presentable. A dark, dingy photo that is difficult to make out only tells what followers you have that it should not be shared. Be sure to only post images and video that others will eagerly want to show others.
Post Often
You must strike that fine line between posting often enough to keep your fans interested and sharing your materials, but not too often that you overwhelm and turn them off. It is true that posting every day offers far more engagement than once per week. However, if you cannot deliver good quality that quickly over time, then post as often as you comfortably can while maintaining the quality of the images and video.
Use Hashtags
Hashtags help people find your photos, so be sure to use them with what you post so that people can find them. Naturally, you should use your band name or your name if you are promoting yourself. However, you can use other names if it helps people find what you have posted. There is no exact methodology here, you will simply have to use trial-and-error to see which hashtags get the most responses and use that as the basis for future postings.
Be Interactive
It’s important to remember that Instagram offers the ability for you to like or compliment a photo or video that a fan has posted. So, it is important to take a few seconds and respond to the ones that really catch your eye. You do not have to respond to all comments, but it is important to let others know that you are reading them and responding so in turn they will become more engaged.
Be Persistent
Perhaps the best piece of advice for musicians and groups to expand their audience is to create a schedule of frequently posting on Instagram and sticking to it week after week, month after month, and year after year. You never know what photo or video may go viral, so by being persistent you greatly increase your chances of building up and keeping your audience.
In the end, Instagram is an excellent social media platform that may help launch your efforts into the stratosphere. But you will need to emphasize quality, ease of sharing, and being persistent in order to get the most out of Instagram.
Interested in learning more about legitimate promotional strategies that will get you to your first 10,000 fans and won’t rip you off? Get on our email list and you’ll get an automatic download of some great marketing strategies and you’ll also be automatically eligible for free Beta access to our training library launching at year end. Just put your email in the box to the right of this article.