Ok so to recap you’ve identified your target market, you’ve identified their pains and pleasures and now its time to use both of these to leverage your target fan onto your email list and into your sales funnel.
Hopefully in our last blog how to promote your music part 2 you wrote down a few highly leveraging pitches to lure your fan into taking an action, now we’ll use that language to create a trap, not a harmful trap, but a good one that puts them on your team.
Where to set the trap?
You’ll need to set the trap in multiple places, but we’ll start with the front door. Your front door is your website and anyone who wants to view it should first be presented with the trap. We call this a squeeze page, which can simply be an opt in box that pops up and greys everything else out so all you see is your leveraging language and an opt in box. With something like the List Magnet which allows you to set a trap on every page of your website, you can start to test the leveraging language and see if it converts. If you don’t start to see more opt ins after about a month then try some different language.
What about widgets?
Free widgets like the ones Reverbnation offers are somewhat helpful but they don’t leverage someone into a conversion nor do they have the capability of something like a list magnet or Aweber to grey out everything accept your opt in and highly leverage people into your sales funnel.
Next you’ll need to set a new trap at a different website similar to yours but with only one squeeze page which forces people to either opt in or bail out. This site should be named similar to your main website so you are still branding. For instance, my main website is www.ChadScottMusic.com and my second squeeze page site is www.ChadScottBand.com. To build this page you can also use the List Magnet above or hire someone to build a page for you off of Elance.com or other legitimate grunt work service.
How Do I get Traffic?
Of course you’ll need to drive traffic with several different strategies. This is a full course on its own and would take us 5 or 6 blog posts to really cover so we’ll save that for our video course. For now think about leaving bread crumbs on all your social media platforms like Facebook, Twitter and Youtube that lead people back to your two websites. Bread crumbs would be links to your blog posts, music or videos all from the two sites we just mentioned.
Finally, you will need to build a relationship with your new fans in order to get them to buy your CDs. You’ll need to follow up with an email sequence of approximately 5 automated emails. Check in on part 4 next week and we’ll cover building the relationship and selling CDs. And by all means, if you haven’t already signed up for updates on our upcoming video course launch, please do by entering your name and email on the right >>.
Please feel free to share your wisdom with comments below on traffic strategies you’ve found that work.
Best – Chad -CEO Music Launch Pad