Typically the most common mistake for a music artist is simply lack of taking action, but sometimes we may be taking plenty of action and we aren’t seeing the results we want. This blog post points out some of the key markers that identify a new plan of action is necessary.
Fans aren’t sticking
Your fans don’t stick around long or they don’t participate in any conversation at all. If its not lack of action to engage your audience then chances are its lack of good content. This content can be blog posts, new songs, new videos or new photos, but its gotta be GOOD! Good means its gotta evoke an emotional response from your audience. Think about tragedy and victory, two distinct outcomes in the news that constantly grace the headlines. Now work on how you can incorporate this into your content and get a buzz going. Next think about your brand. What is your original sound that can be trademarked (figuratively speaking). Continue developing your trademark sound until it distinguishes you from everyone else, this will be your greatest asset.
Your live gig fans don’t change
If all your live gigs are the same old people that come to your other gigs, like family and close friends, you need to branch out and find new fans. The first thing to recognize is whether or not you have fear associated with finding new fans. If you have any hangups about showing people your art, forget it and forget them if they don’t like your art. You will never please everyone and you will definitely turn some people off even if your the Eagles or Stevie Wonder or some other iconic music artist. There are plenty of new music fans that are hungry for your music you just need to reach them. Check our “Top 3 rapid fan building report” on the right if you haven’t already gotten it. This will give you a great focus and help you build up your fan base with loving fans.
You’re Not Making Much Money
If you’re not making at least $50 a month in digital sales or $100 a month in live performances you’ll need to get a new set of strategies and take some new action. The first and most obvious is just booking gigs and this can be done with or without fans. Without fans requires you to play a combination of cover songs and originals. The covers exicte people and prep them to hear and embrace your original songs. Many restaurants, bars and hotels have ongoing live music from solo and band performances. While all strategies associated with making more money would take an in-depth course to really teach, which is available at Music Launch Pad, we can say for certain that many musicians including myself make well over $500 per month in live performance and $1,000 per. month in digital sales as a part time deal and I’m not a rock star.
Do you know of any other sign posts that a change of strategy is necessary?
Please feel free to comment below.
Travis – MLP Staff Writer